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KRASI
KRASI is a conceptual, multi-sensory pop-up event situated among the iconic blue domes of Oia, Santorini. Conceived as an intentional sanctuary, the project bridges the island’s rich Cycladic heritage with a modern, wellness-focused brand identity designed to help visitors disconnect, breathe, and reset during the pandemic in 2019. The experience targets travelers and design-conscious wine lovers by pairing morning meditation with wine-scented incense, specialized wine facials, and tastings set to traditional live Greek music
Project Type
Applications
Keywords
Brand Identity
Packaging Design
Editorial Design
Adobe Photoshop
Adobe Illustrator
Sensory
Atmospheric
Lifestyle
Research + Concept
I started by immersing myself in Oia, Santorini through research into its history, climate, cultural identity, and contemporary context. This exploration helped uncover the essence of the location—its contrast of tradition and tourism, stillness and movement—which directly shaped the visual language and design direction of the project.
I developed the concept by applying the 5 W’s framework—who, what, when, where, and why—to ground the idea in clear context, define the core problem, and ensure the direction was both user-focused and intentional.
History
The first human presence on the island goes back to the Neolithic period and there have been traces of an ancient Minoan colony. In 1500 BC, the island was a victim of an enormous volcanic eruption which resulted in its present half-moon shape. The tourist developments started booming during the 1970's.
Climate
During the summer, the island is moist and warm with cool evenings. It can sometimes become hot and dry because rain is scarce. Strong winds are frequent and the weather remains warm during the months of September and October.
During the winter, the weather is much milder compared to most of Greece. The winter can get very humid because of the rain and snow is extremely rare.
Culture
Santorini's primary industry is tourism, particularly during the summer months.
Santorini sustains a wine industry based on the indigenous Assyrtiko grape variety. It is the island's pride.
Santorini's cuisine relies on migratory fowl, fishing, animal breeding, and local produce such as tomatoes and capers. Traditional dishes are passed down from generation to generation. Some famous dishes are yogurt, saganaki, and fava.
Greece is a secular state, but is heavily influenced by the Greek Orthodox Church.
Architecture
Oia architecture includes Neoclassical mansions, small churches, narrow cobbled paths, colorful houses, and the famous blue domes.
Current Events
Santorini did not have a single diagnosis of the virus since lockdown. The island is now open to tourists who are vaccinated or have a negative PCR test.
Many events on the island include music, art exhibitions, and fireworks.
Concept
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What - A pop-up event that includes meditation by the blue domes with wine-scented incenses, wine facials, and wine tasting, accompanied by live traditional Greek music.
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Why - An event that allows people to breathe and enjoy the sunny weather. A place to escape from the pandemic, jobs, responsibilities, etc.
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Where - Blue domes in Oia.
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When - During the summer months (June, July, August), from 6AM-12PM.
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Who - Wine lovers (tourists and locals), anyone who needs a break and a place to rest.
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Name - Krasi
Logo + Visual Style
The logo draws inspiration from the iconic blue domes of Oia, Santorini, using layered forms to reflect the island’s cascading architecture and rich architectural diversity.
The color palette draws from Santorini’s landscape and culture: blue references the island’s iconic domes, yellow symbolizes local pride and Assyrtiko wine, and pink is inspired by the vibrant fuchsia flowers native to the island. Together, these cool-toned colors create a calm and inviting atmosphere.
The photography style is clean and minimal, creating a calm and meditative atmosphere. Imagery centers on Oia’s iconic blue domes, while supporting elements such as meditation and wine help reinforce the event’s theme and visual narrative.
Logo Design Process
Final Logo Design
Logo
Logo with Wordmark
Gradient Styles
Photography Styles
Advertisement
To promote the event, I designed a series of posters and Instagram posts that extended the visual identity across both digital and print platforms.
Posters
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Instagram Posts
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Zine
A zine was a way to showcase Santorini's renowned wine culture, combining editorial storytelling, photography, and typography to highlight the island's most celebrated wines. Alongside the wines themselves, the publication explores Santorini's iconic architecture, whitewashed homes, and blue-domed churches, illustrating how the island's landscape, culture, and design heritage contribute to its unique identity.
Flip through the zine below
Souvenir
Inspired by the sights, scents, and flavors of Santorini, the souvenir collection includes artisanal incense, regional wines, and luxury facial creams. Each item was carefully selected to represent a different aspect of the island's identity, creating a cohesive collection that celebrates Santorini's heritage, natural beauty, and sensory experiences.
Wine Bottle
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Incense
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Facial Cream
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AaBbCc Iowan Old Style Roman
AaBbCc Expressway Book
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